How to Track Brand Mentions on Reddit Using Redmonitor

Redmonitor makes this process simple and efficient by automatically tracking Reddit conversations about your brand. Here's how to get started with brand monitoring on Reddit in just a few minutes.

Quick Setup Guide for your Reddit Brand Monitor

1) Sign Up for an Account

• Visit Redmonitor's pricing page to choose a plan that fits your needs
• Complete the registration process

2) Create Your First Monitor

• Log into your Redmonitor dashboard
• Click "Create Reddit Monitor" in the left sidebar

3) Define Your Brand Keywords

• Enter the brand terms or phrases you want to track
• For example:
  • Company name (e.g., "Nike," "Apple")
  • Product names (e.g., "iPhone," "Air Jordan")
  • Brand variations (e.g., "Nike shoes," "Apple MacBook")

1. Your Monitor Is Now Active

• Your brand monitoring is now live and active
• Redmonitor will scan Reddit 24/7 for your keywords

Testing Your Reddit Brand Monitor

To ensure everything is working correctly:

1. Visit Reddit's r/test subreddit
2. Create a new post containing your monitored keyword
   1. You can just add any text, for example, use a generator to create a lorem ipsum text; just make sure to remember to add your keyword somewhere in the title or post body
3. You should receive an email notification a few seconds later (usually within 5–15 seconds)
   1. check your spam folder and whitelist Redmonitor emails. The emails often get flagged as spam. It's because our notification emails contain excerpts from your matched Reddit posts, which can look suspicious to spam filters, probably because the posts will be often full of grammatical and spelling errors.
   2. it's unusual for Redmonitor to miss mentions, but it can happen during times of high load. The Reddit API limits how many new posts and comments per minute we can monitor.

Should you have any issues, please do not hesitate to write to us at info@redmonitor.io.

What Happens Next?

Once your monitor is active, Redmonitor will:

• Continuously scan Reddit for mentions of your brand
• Send you instant notifications when your brand is discussed
• Provide direct links to relevant conversations
• Allow you to engage quickly with potential customers

Be advised that adding very common or popular keywords, like "Apple", will trigger A LOT OF notifications. There is a notification cap per keyword per day, to avoid adding something very popular accidentally and getting tens of thousands of notifications daily. This cap is not expected to be hit by normal usage of Redmonitor and is more of a fail-safe.

Beyond Brand Monitoring: Other Use Cases

Redmonitor isn't limited to just tracking brand mentions. Here are other valuable ways to use Reddit keyword monitoring:

Reddit Traffic

• Engage in relevant discussion in your niche
• Add links and drive traffic to your website

Reputation Building

• Be the first to answer questions in your niche
• Make yourself known as an authority in your field

Product Research

• Track discussions about product categories
• Monitor competitor products
• Identify customer pain points and feature requests

Industry Trends

• Follow specific industry keywords
• Track emerging topics in your field
• Monitor industry-specific subreddits

Customer Support

• Track product issues or common problems
• Monitor for support questions
• Identify customer feedback and suggestions

Content Ideas

• Monitor discussions in your niche
• Track questions potential customers are asking
• Identify trending topics for content creation

Competitor Analysis

• Track competitor mentions
• Monitor competitive product launches
• Identify market gaps and opportunities

This simple setup ensures you never miss important conversations about your brand on Reddit, enabling timely engagement and better community management.

Start monitoring your brand on Reddit today